India is the second-biggest consumer of gold in the world (slightly behind China), buying anywhere between 800 and 1,000 tons of the luminous metal every year, according to the World Gold Council.
“India has a huge impact on the global gold price,” says PR.
“The country’s demand is largely in the form of jewelery — of that, between 50% and 60% is bridal.”
Indeed, Indian weddings are often so large, that families sometimes start saving decades in advance.
They start investing in gold from a very young age of their daughters — it’s so that she has enough gold to wear, to take with her, to always have as security.”
“As they say: ‘No gold, no wedding.'”